Strategic Consulting & Corporate
Leadership Development
Partner With Us
If your organization is seeking a results-driven partner to support strategic growth, leadership development, DEI initiatives, or digital infrastructure, you’re in the right place. I specialize in helping corporations, government agencies, and nonprofits elevate their impact through transformational strategy, leadership training, and brand development.
My Capability Statement below to learn more about my areas of expertise, past performance, and how we can partner to achieve your company's goals.
Capability Statement
Collins Business & Brand Firm
Collins Business & Brand Firm, led by award-winning strategist Tracie Collins®, is a premier agency specializing in business development, branding, marketing strategy, leadership training, and digital solutions. With over 15 years of experience, we empower women-led businesses, corporations, and institutions through expert consulting, digital transformation, and purpose-driven strategy.
Core Competencies:
Business Development & Strategic Planning
Digital Marketing & CRM Integration
Personal Branding & Thought Leadership
Leadership Coaching & Executive Mentorship
Training Relocation Consulting for Corporate Talent
Retreats, Conferences & Wellness Programs
Differentiators:
Over 15 years of experience with Fortune 500 collaborations (Wal-Mart, national insurers, etc.
Proven track record of results-driven digital marketing and leadership transformation.
Specialized focus on elevating Black women and women in leadership.
Founder of the National Black Doulas Association®
Bilingual-friendly services and international consulting experience
Scalable service models (monthly retainers, workshops, intensives, and retreats)
Past Performance:
DEI Consulting & Health Equity Strategy with national insurance companies
Business Strategy & Leadership Coaching for over 200 women-led brands
Hosted successful global relocation summits and wellness retreats
Digital infrastructure built for small businesses through TC Marketing Agency.
My Pillars as a Woman
in Leadership
01
Business Strategist
Strategic Vision: Crafting long-term strategies that align business goals with market opportunities.
Growth Optimization: Scaling businesses through innovative approaches to revenue generation and operational efficiency.
Brand Development: Building and refining brands that resonate with target audiences and stand out in competitive markets.
Leadership Coaching: Empowering executives and teams to achieve peak performance and drive organizational success.
Strategic Vision: Crafting long-term strategies that align business goals with market opportunities.
Growth Optimization: Scaling businesses through innovative approaches to revenue generation and operational efficiency.
Brand Development: Building and refining brands that resonate with target audiences and stand out in competitive markets.
Leadership Coaching: Empowering executives and teams to achieve peak performance and drive organizational success.
02
CEO
Executive Leadership: Steering companies toward sustained profitability and growth with a clear, decisive leadership style.
Operational Excellence: Ensuring business operations are efficient, effective, and aligned with the overall strategic vision.
Innovation & Adaptability: Leading the charge in embracing change and fostering a culture of continuous improvement.
Stakeholder Engagement: Building and maintaining strong relationships with stakeholders to drive company-wide alignment and success.
03
Woman in Leadership
Empowerment: Advocating for the advancement of women in leadership roles and breaking through barriers in male-dominated industries.
Mentorship & Support: Guiding the next generation of women leaders through mentorship and support, fostering a culture of collaboration and mutual success.
Work-Life Balance: Championing policies and practices that promote a healthy work-life balance for women, enabling them to excel in all areas of life.
Resilience & Adaptability: Leading with strength and grace, particularly in the face of adversity, and inspiring others to do the same.
04
Visionary
Future-Forward Thinking: Anticipating trends and positioning businesses and individuals to thrive in evolving markets.
Transformative Leadership: Driving change and innovation with a clear vision for the future, setting the stage for long-term success.
Cultural Impact: Shaping societal and industry norms through thought leadership and groundbreaking initiatives.
Purpose-Driven Action: Aligning business and personal endeavors with a higher purpose, creating meaningful impact in the world.
Future-Forward Thinking: Anticipating trends and positioning businesses and individuals to thrive in evolving markets.
Transformative Leadership: Driving change and innovation with a clear vision for the future, setting the stage for long-term success.
Cultural Impact: Shaping societal and industry norms through thought leadership and groundbreaking initiatives.
Purpose-Driven Action: Aligning business and personal endeavors with a higher purpose, creating meaningful impact in the world.
05
Women's Health Expert
Holistic Wellness: Advocating for comprehensive approaches to women's health that encompass physical, mental, and emotional well-being.
Education & Awareness: Raising awareness about critical women's health issues and providing education to empower women to take control of their health.
Health Equity: Fighting for equal access to quality healthcare for all women, particularly those from marginalized communities.
Wellness Programs: Developing and implementing wellness programs that address the unique needs of women at various life stages.
06
Author
Thought Leadership: Writing on topics that inspire, inform, and challenge readers to think critically about their lives and the world around them.
Storytelling: Crafting narratives that resonate deeply with readers, blending personal experiences with broader insights.
Advocacy Through Writing: Using the power of the written word to advocate for social change, particularly in the realms of women's rights and health.
Personal Growth & Development: Offering readers practical advice and inspiration to achieve personal growth, wellness, and professional success.
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