Tracie Collins is a dynamic Business Strategist, Author, and International Speaker who helps visionary women leaders build profitable, scalable, and soul-aligned businesses. With a background in entrepreneurship, birth justice advocacy, brand strategy, and leadership development, Tracie brings over 25 years of experience in women’s holistic health and healing to her transformational work.

She is known for blending intuitive wisdom with sharp strategy—helping women lead from wholeness, not burnout

She is the founder of Collins Business & Brand Firm and the visionary behind the LeadHer Ecosystem—a suite of high-impact programs, private executive coaching experiences, and luxury retreats designed to help women monetize their brilliance and lead with intention.

Her work has supported CEOs, wellness leaders, and women in transition to not only launch businesses but to build legacies with clarity and confidence. From digital automation to premium offer creation, Tracie guides women through systems that create sustainable, soul-aligned success.

Tracie has founded and sold companies, led national initiatives, and partnered with Fortune 500 brands on DEI, wellness, and leadership efforts.

Her insights have been featured widely in both mainstream and Black media, including The Grio, Rolling Stone, Essence, The Washington Post, GMA, CNN Health, NBC Today, and more. Her career—rooted in advocacy, healing, and entrepreneurship—has touched countless lives across industries and generations.

She created the LeadHer Ecosystem after witnessing how many brilliant women were doing “all the things” yet still feeling stuck or unseen.

LeadHer was born to shift that. It exists to offer Structure, Strategy, Systems, and Ease—because women deserve more than just a seat at the table.

They deserve the blueprint. This isn’t about hustling harder. It’s about leading with intention, scaling with alignment, and rising without apology.

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MEDIA

In 2023, Tracie released her autobiography,
Special Delivery, a triumph story of how one woman overcame a series of hardships and traumas to succeed in life while revolutionizing the birthing industry for Black and BIPOC birthing professionals. It is a book written to “the everyday Black girl,” regardless of age or background, to encourage them to never give up their dream but to continue to pursue their passion until it intersects with their purpose and leads them to their destiny.

She also had three successful seasons of the
Healthy Black Girl Podcast, which was voted among the top Black podcasts of 2022 & 2023.

Tracie explores women's rights and social injustices by moving to creative works in television and film. Her main driving force is to explore black culture's taboos, dispelling those myths through art and entertainment.

Tracie is currently developing multiple projects across film and television.

LIFE STYLE

In August 2023, Tracie made the life-changing decision to immigrate to Mexico, documenting her transformative journey on both her YouTube and TikTok channels. Through her captivating content, she shines a spotlight on the experience of Black life abroad.

Tracie sees her relocation as an opportunity to demonstrate to other Black women that a more fulfilling life is within reach, even if it means stepping out of familiar surroundings and embracing the unknown.

Her expertise lies in cultivating a balanced lifestyle, which she achieves through her deep connection with nature, passion for holistic living, and culinary creativity. With a profound understanding of herbal healing and holistic wellness practices, Tracie embodies the role of a modern-day alchemist.

Embracing principles such as yoga, meditation, wholesome nutrition, stress management, and communing with the natural world, Tracie advocates for a path to longevity rooted in inner peace. Her mantra, "Peace by any means necessary," underscores her commitment to cultivating harmony in all aspects of life.

Beyond her personal journey, Tracie finds joy in her marriage to her cherished best friend and takes pride in her role as a parent to three adult children.